Empathy & Marketing: How Kindness Can Take Your Business Further
Marketing often has the reputation for being a purely business-minded process. Certainly, most marketing strategies are designed to help a company meet its financial goals and improve customer retention. Nevertheless, this doesn’t mean that the most successful approaches are ruthlessly conversion-focused or dependent on manipulating customer behavior. It is increasingly clear that consumers don’t like […]
8 Digital Marketing Tips for Small Businesses in 2023
If you’re looking to grow your business this year, there are a few digital marketing tips that you should keep in mind. Here’s what you need to know. One of the most challenging things about promoting a small brand online is that everyone is competing for a slice of the same pie. Given today’s […]
7 Digital Marketing Trends Every Small Business Should Know
It’s no surprise one of the top activities of today’s consumers is scrolling social media. Because everyone has a smartphone and/or laptop, digital marketing strategies are crucial to the success of a business. Businesses everywhere are using the power of social media, Google ads, and custom websites. Not only should you be investing in digital […]
How to Tap Into the Magic of Word-of-Mouth Marketing
Did you know that 92 percent of people admit that they trust word-of-mouth recommendations above any other form of advertising? This statistic shows that striving for consistent word-of-mouth marketing is worth the extra effort. You want more people talking positively about your business within their circles. This means you won’t have to invest as much […]
How to Create a Business Website in 7 Simple Steps
At the end of 2019, you’d think that every business has a website. Even though 90% of the population is online, that’s not true. About 40% of small businesses don’t have a website. They believe that everyone knows them or that a website is too expensive. You can learn how to create a business website […]
